Sock It Forward

The beauty business is one of the very few businesses in the world that has neither seen a downfall nor suffered at the hands of some other business. Women have been beautifying themselves for as long as one can remember, and in the recent past, men have joined the race as well. After all, who doesn’t want to look beautiful? The concept of ‘beautifying oneself’ is no longer limited to a certain age group or to people coming from a certain demographic area. From the streets of Europe to the deserts of the Sahara, looking beautiful is one of the top priorities of the people. Following this, the techniques of makeup, cosmetic surgeries, and other beauty procedures are also getting more and more advanced day by day. Hence, career in beauty is flourishing, and the demand for beauty professionals is also getting high. However, due to the increasing demand and never-ending techniques and products, the competition amongst beauty salons is also getting tough. The customers surely know how to find the best beauty treatments at the most competitive rates. Rest assured, if you are considering a career in the beauty industry, we have some handy tips for you to help you excel in your career and be amongst the top professionals in the field.

Learn the Craft

First and foremost, learn the craft! We all know that you need to have heaps of natural talent to play with someone’s facial or bodily features, but it is also really necessary that you learn from professionals and polish your skills. Get yourself enrolled in a professional course; it is even better if you attend an extensive program tailored to your needs and get practical experience along with theoretical knowledge. Once you start learning the craft and experimenting, you will gain confidence and learn what your weak areas are.

Get Formal Education FIRST

Although it is often ignored, if you plan on entering the beauty business, do not ignore your formal education at any cost; the reason being that your education will certainly help you in your beauty career by providing you with the necessary skills to excel in the field. These skills may range from communication skills, customer dealing, management, handling receipts and calculations, keeping a tab on inventory, and so on. Thus, it is highly advisable to at least finish your high school degree before venturing into the beauty business.

Get your License

Getting a Cosmetology License is the first step to your career. For that, it is really important that you explore the options of careers available. For example, would you like to be a qualified makeup artist, working at a reputable salon, or rather become self-employed and open your own salon or work as a freelance makeup artist? Alternatively, you can also think about becoming a beauty advisor at the counter of some beauty store, provided that you have excellent communication skills. Or you can also start your own makeup line in the future and become an entrepreneur; the options are endless.

Becoming a Makeup Artist

Now that you have finally decided on your future goals, the first step you probably would want to take is to work under a senior professional before you start working on your own. No matter if you are just starting out or are already a pro, it is quite likely that you will make mistakes. To err is human, right? But mistakes on someone’s face or hair, or body can come with their own repercussions. Therefore, it is best to talk with your employer about whether they have an insurance policy in place. This can be makeup artist insurance, hairdresser’s insurance, beautician insurance, etc. Such insurance policies can help pay the damages in case a customer suffers a chemical burn, slip, cut, injury while getting a beauty treatment by you or your colleagues.

Setting Up a Beauty Salon

The next step is the ultimate twist in the career of a beauty professional: becoming self-employed and setting up one’s own salon. Sounds exciting, right? It is! You are qualified with an appropriate license, have tons of experience, and have some investment to get you started. What comes next? First of all, look for a good and affordable location. Sit down with a financial advisor and chalk out the costs involved, including furniture, equipment, tools, etc. It depends on you whether you have enough finances, opt for a partnership, or get a loan from your bank. In any case, it is advisable to seek professional advice and safeguard yourself. There are some insurances available that might interest you: Property insurance in case of fire or flood, Public Liability Insurance in case a customer sues you, Employers’ Insurance if you are hiring workers, and Equipment Insurance to make sure that you won’t suffer financial damage in case your costly equipment malfunctions or gets damaged. Be it a Nail Salon or a Beauty Salon, proper planning and taking preventative measures go a long way.

Marketing and Advertisement

Advertisement is the heart of every business. Do not forget to market your services. Thankfully, in the age of social media, marketing has become easier than ever. Reach your potential audience through word of mouth, advertisements, promotion deals, social media pages and, if possible, through electronic or print media if you can afford the costs involved. To become a beauty professional today, you not only have to be a skilled artist but also a business person, a marketing expert, a customer service agent, and you name it. Kick off your beauty career now and remember to stay safe- consider getting beauty salon insurance for your business, protect yourself against legal proceedings and heavy fines so you can work in peace, and make sure that your business thrives without interruption. Last but not least, stay up to date with the latest trends because, before you know it, there is something new on the market, and for every new trend, there are curious customers who do not mind trying out innovative stuff, so our recommendation to you is… Be the innovator!