Over the years, social media has risen to be an integral part of the online experience, providing people around the globe ways to connect with each other. With the rising popularity of social media, more and more businesses are flocking to these sites in an attempt to use them for all kinds of promotional purposes. In the world of automotive repair where reputation is the be-all and end-all, using social media to effectively engage with customers can mean the difference between being just another auto repair shop or being the go-to shop on the block. Furthermore, creating a dominant social media presence can not only help in improving ranking on search engines, but can also help you reach your target audience. Not to mention, social media marketing for auto repair shops can also help in increasing traffic to websites and other brand touchpoints, which can then result in conversions.

Using social media can offer a wide array of benefits for auto repair shops, while also helping them stand out from the competition. Read on to find out why social media is important for your auto repair shop.

  • Improve transparency- Every business runs on trust, so does the auto repair business. However, auto repair shops, due to the nature of their work, tend to have a low level of transparency. Without properly understanding what’s happening under the hood, many customers may feel uneasy about trusting your shop to fix their car. Furthermore, social media can be used to great advantage in showcasing the transparent nature of your auto repair shop. You can post videos of various repairs in progress, share images of your clean waiting rooms and shop area, show off your staff on your social media profiles. Besides, giving customers an inside look into your auto repair shop and services can boost transparency, and in turn, draw them into your shop.
  • Drive traffic to your website- Being active on social media is a great way to drive people to your main website, giving you a greater chance of converting your prospects into paying customers. Not to mention, higher traffic to your website also leads to a better search engine rank, which in turn gives you even more exposure.

  • Showcase positive customer reviews- It goes without saying, that sharing customer feedback via social media is an excellent way to build trust with your audience and promote your auto repair shop. Given the fact that most customers check reviews before choosing an auto repair service, sharing positive customer reviews and testimonials can increase your chances of attracting new leads. Not to mention, it’s easy to collect and share reviews on social networking sites. On Facebook, for instance, customers can go directly to your business page to leave a review and it will be displayed for other visitors to see. In addition, you can also share any review you received- in person or on paper- in a post on any of the social networking sites.
  • Elicit customer feedback- Social networking allows you not only to give information out, but to get information back as well. Furthermore, you can use social networking sites to get great feedback from different types of users. You no longer have to go through the pain of lengthy surveys- instead, you can use Facebook and Twitter to gain an in-depth understanding of what your customers want and adapt your business accordingly.
  • Better brand loyalty- Considering the fact that social networking sites are a communication channel at its core, social media marketing makes it easier than ever to reach out and delight your customers. Furthermore, by connecting with your customers through social media, you are more probable to upsurge customer retention and customer loyalty.

With over 3.5 billion social media users, and still counting, around the world, having a social media presence is a must for every auto repair shop. Using social media marketing for your auto repair shop can not only help you build relationships with your existing customers and strengthen their loyalty, but can also help you turn followers into leads and take your auto repair shop to the next level!

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Friday, Jan 24, 2020